CONTENT MARKETING – TOP TEN GOOD IDEAS
Content marketing par excellence relies on many factors. I have listed ten ideas that will help optimise your SEO and hopefully gain you that prized page 1 Google ranking.
- Decide on your primary key words or phrases and limit them to no more than 4 instances on your web page. Keyword stuffing is not only old hat it is considered very uncool practice by the Google Gurus. You would also prefer your readers to keep reading as they find your information interesting rather than bail out boring.
- Include your primary keyword or phrase in the page title and your h1.
- Make sure your content is in keeping with the page title and you deliver the goods that are relevant to what your readers may expect from the page title. There is no point in waffling on about the merits of cat breeding when your readers are expecting up-to-the-minute info on dog grooming.
- Your audience will find your content easier to read if it has a natural conversational style, is well set out with plenty of white space and flows smoothly.
- Bullet points make the content easier to read and follow. The eye can scan bullet points more easily than wading through long paragraphs of waffling text.
- Stay organised. The only way I know of staying organised is to diarise it. Creating new content on a regular basis takes commitment, willpower, creativity, time and remembering to do it along with everything else you must fit into your life. As someone sensible once said, “If you fail to plan, you plan to fail.” So decide when your creativity is likely to be peak and diarise it on a regular weekly appointment with self. The alternative is to outsource and find someone who can do it for you!
- When you published content two years ago, it may seem like only yesterday. How time passes! Just as important as producing new content today, is updating or replacing content of yesteryear. Keep current!
- The best content marketing strategy not only provides relevant information, it also needs to be entertaining if you want to hold your reader’s interest. Pretend you’re talking to your best friend – OK – maybe censored just a bit – so the reader has an opportunity to feel connected somehow to what you are offering.
- Some people are very visual and like to see pretty pics on a site. Videos are even better and often provide better reach than text for the lazy reader. Make sure the video is of high quality, provides excellent content relevant to the subject of the page and is engaging. I find ads a huge turn off and usually leave. I am on a site for the information I am seeking rather than being bombarded with some random product in which I have no interest.
- Refrain from being annoying and intrusive. In your exuberance to be content marketing savvy and out there, comes the risk – especially on social media – of being just TOO keen to be noticed. Balance is the key.More later on optimum posting frequency.©Christine Bennett
There seems to be a lot of hype online about the importance of a landing page. I was one of those people in times gone by who assumed a landing page was the same as the home page.
Well, this is not so..
A landing page is a web page which becomes very important in marketing and usually includes a call for action through means of a form. If you are wanting to attract subscribers to your newsletter or blog, offer some useful stuff for free such as an e-book, then a landing page is what you need. One specific call to action is all that is required. Confusing your audience with many options is not the name of the game.
The landing page needs to be very simple with no clutter and be very clear on what you are offering. Here are some points to consider:
- Offer something of value to your visitors
- Know your audience
- Make it clear what you are offering
- Have a clear, single call to action
- Create a compelling headline
- State the benefits
- Design a simple, no-nonsense form with a name and email field only
- Redirect your lead to a thank you page
- The landing page is an entity unto itself. No need for menus or any other content other than the offer and form.
- Make sure your landing page is responsive and looks appealing
Welcome to Responsive Web Design!
We specialise in responsive web design and development for small business enterprises.
We offer a full service from domain registration, responsive web design layout and coding – to uploading your brand new or regenerated existing site to comply with Google’s new mobile-friendly algorithm. This algorithm is know as Mobilegeddon which sounds rather ominous.
However, it is only ominous if your existing site is still a desktop version which is immediately left when a frustrated potential customer or client is searching on a smart phone and can’t read what you are offering.
When a busy commuter is limited for time, they want to find what they are looking for and they want it now. Most people in today’s busy world are time poor and don’t have time to waste landing on sites that are not readable.
Google is updating algorithms all the time and the updates may have an impact on your search ranking if your site fails to comply with the latest expectations. Google likes to keep website owners on their toes and forever nervous!
Business2community.com has this to say about Google:
“Google algorithm updates always rouse a storm on the internet community as they directly affect website rankings. The latest such refresh is Google Panda 4.2, which began on 18th July, 2015. However, the rollout is extremely slow and that’s the reason people didn’t notice it. According to Google, it may take months till the time we are able to notice any significant impact on the website rankings. It might also not affect all the pages of a website in the short run. Google officials were tight-lipped about why the rollout is so slow.”
So your site may be fine for now. Google does seem to take time to find new sites and index pages for search. Eventually though new algorithms catch up with the best of us so best we all keep on our toes.